Inside the Creator Economy

Inside the Creator Economy

News, strategy and analysis on the creator economy, media, generative AI and more from the former GM of VidCon

Featured Posts

SEO in the Age of AI

SEO in the Age of AI

Part 1: How to Future-Proof Your Content for AI Discovery

Jim Louderback
AI Search for Video Creators

AI Search for Video Creators

SEO GEO Part 2: Mastering the new search rules to supercharge video discovery

Jim Louderback

Latest Posts

Minting Media Moguls

Minting Media Moguls

From million-dollar rounds to DIY studios and sharp new media brands, these four creators are turning content into companies.

Jim Louderback
I Love This For You!

I Love This For You!

Mr Beast’s new Vyro clipping service works for brands, but creators need it more!

Jim Louderback
Saving Napa, One TikTok at a Time

Saving Napa, One TikTok at a Time

The surprising TikToker that’s single-handedly saving the wine industry

Jim Louderback

Previous Issues

Minting Media Moguls

Minting Media Moguls

From million-dollar rounds to DIY studios and sharp new media brands, these four creators are turning content into companies.

Jim Louderback
I Love This For You!

I Love This For You!

Mr Beast’s new Vyro clipping service works for brands, but creators need it more!

Jim Louderback
Saving Napa, One TikTok at a Time

Saving Napa, One TikTok at a Time

The surprising TikToker that’s single-handedly saving the wine industry

Jim Louderback
From WHO to WHAT to YOU

From WHO to WHAT to YOU

SUBHEAD

Jim Louderback
The Vibe Creator Era Begins

The Vibe Creator Era Begins

Sora 2 ushers in the era of the Vibe Creator, and Happy Birthday Inside the Creator Economy!

Jim Louderback
The Deal That Isn’t Done (yet)

The Deal That Isn’t Done (yet)

TikTok’s New Deal - a partial sale, a fractured future, and a lot of unanswered questions.

Jim Louderback
YouTube Boils the Ocean

YouTube Boils the Ocean

30 new features, one giant power play. What creators and brands need to know about the strategy behind the splash.

Jim Louderback
YouTube’s Evil Twin

YouTube’s Evil Twin

The “Hispanic Tax” backlash dents YouTube’s open-for-all image.

Jim Louderback
Going Mobile With MrBeast

Going Mobile With MrBeast

MrBeast’s surprising plan to launch a mobile phone network in 2026.

Jim Louderback
Pixels, Pitchforks, and Panic

Pixels, Pitchforks, and Panic

YouTube tweaks video quality, the internet melts down. Here’s why the tempest truly matters.

Jim Louderback
Abba. Ed Sheeran. AI.

Abba. Ed Sheeran. AI.

Inside the Secret Epidemic Sound Creator Summit

Jim Louderback
The Vanishing Clicks

The Vanishing Clicks

When it comes to traffic, Google isn’t a partner anymore. It’s a competitor. Creators banking on search need to master AI-driven SEO before the floor drops out.

Jim Louderback
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