When it comes to traffic, Google isn’t a partner anymore. It’s a competitor. Creators banking on search need to master AI-driven SEO before the floor drops out.
Tentpole success doesn’t necessarily lead to industry health
The rise of small, trusted creators is upending traditional brand messaging as AI poisons the well
19 trends reshaping the creator world over the next 18 months.
Top VC Explains How You Can Raise Money for Your Creator Startup
What we can learn from YouTube redefining "repetitious content".
What I nailed, what flopped, and what’s still TBD. Plus, a breaking report about a new TikTok app and an imminent sale.
Spotify is offering creators ad revenue, subscription share, and bonuses, without demanding exclusivity.
Digesting VidCon, Cannes and the Decline of the SuperFan. Branding and marketing matter, but aren’t enough.
New tool shows who's authentic, who's fake and who's buying followers, views and more
Behind the Metrics Curtain: What Brands See (and You Don’t)
AI tools, disappearing SEO, and pressure on YouTube, all in one week.