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Your Video Clips Are Failing

May 4, 2026

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9 min read

Your Video Clips Are Failing

What if we skipped the podcast and just produced the clips?

Jim Louderback
Jim Louderback
Childhood's End

Apr 27, 2026

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8 min read

Childhood's End

Creators have arrived. It’s time to grow up too.

Jim Louderback
Jim Louderback
Who Owns Brainrot?

Apr 20, 2026

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6 min read

Who Owns Brainrot?

One TikToker's Prompt Became a Fortnite Skin. Who Gets Paid?

Jim Louderback
Jim Louderback
Your Face is a Franchise

Apr 13, 2026

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18 min read

Your Face is a Franchise

YouTube Ushers In the Digital Twin Era

Jim Louderback
Jim Louderback
THE BIGGEST CREATOR CHANNEL ACQUISITION YET

Apr 6, 2026

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16 min read

THE BIGGEST CREATOR CHANNEL ACQUISITION YET

60,000 Subscribers. Nine Figure Exit. Do The Math. AI is great for creators... at least these two!

Jim Louderback
Jim Louderback
SOCIAL HARMS KIDS

Mar 30, 2026

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16 min read

SOCIAL HARMS KIDS

The courts caught up to what I’ve been saying since 2023. Social media harms kids.

Jim Louderback
Jim Louderback
PLATFORMS BEHAVING BADLY

Mar 23, 2026

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16 min read

PLATFORMS BEHAVING BADLY

Roblox wants a cut, LinkedIn wants a velvet rope, and Grammarly wanted your name without asking (or paying). Busy week for platforms that matter.

Jim Louderback
Jim Louderback
What I learned on Creator Spring Break

Mar 17, 2026

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11 min read

What I learned on Creator Spring Break

My SXSW 2026 dispatch: who wins, who loses, and who's already gone.

Jim Louderback
Jim Louderback
$13 Billion. One Law. Big Problem.

Mar 9, 2026

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11 min read

$13 Billion. One Law. Big Problem.

TikTok’s #1 market just banned its youngest users. And TikTok Shop generated $13 billion there last year.

Jim Louderback
Jim Louderback
When Your Editor Becomes a Day Trader

Mar 2, 2026

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12 min read

When Your Editor Becomes a Day Trader

MrBeast’s editor, a prediction market, and a $20K fine. This is just the beginning.

Jim Louderback
Jim Louderback
More Candy Crush than Netflix

Feb 23, 2026

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17 min read

More Candy Crush than Netflix

$13.8 billion, 660 million viewers, and it's just getting started.

Jim Louderback
Jim Louderback
YouTube’s Hidden Monopoly

Feb 17, 2026

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16 min read

YouTube’s Hidden Monopoly

YouTube becomes the world’s biggest content buyer without ratings and box office failures.

Jim Louderback
Jim Louderback
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Inside the Creator Economy

Inside the Creator Economy

News, strategy and analysis on the creator economy, media, generative AI and more from the former GM of VidCon


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