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To Clone or Not to Clone

Jun 22, 2026

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8 min read

To Clone or Not to Clone

Jay Shetty cloned himself. Tim Ferriss goes deep and narrow.

Jim Louderback
Jim Louderback
Whalar Sold. Whalar Lives. What It Means.

Jun 15, 2026

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7 min read

Whalar Sold. Whalar Lives. What It Means.

Does the world need two Whalars?

Jim Louderback
Jim Louderback
First Reddit, Then YouTube

Jun 8, 2026

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8 min read

First Reddit, Then YouTube

Reddit has increasingly become an AI search optimization battleground. YouTube is next.

Jim Louderback
Jim Louderback
YouTube’s Scarlet Letter

Jun 1, 2026

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7 min read

YouTube’s Scarlet Letter

YouTube begins auto-labelling AI-generated content. What could possibly go wrong?

Jim Louderback
Jim Louderback
The Silence of the Beast

May 26, 2026

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9 min read

The Silence of the Beast

It’s been awfully quiet. The natives are restless. Here’s what’s really going on in Beastland.

Jim Louderback
Jim Louderback
The Cold Water Era

May 18, 2026

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9 min read

The Cold Water Era

History has not been kind to CEOs or kings declaring themselves as the center of a new world order.

Jim Louderback
Jim Louderback
Beware the Boost Tax

May 11, 2026

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7 min read

Beware the Boost Tax

Brands Are Paying Platforms to Fix What Creators Already Built

Jim Louderback
Jim Louderback
Your Video Clips Are Failing

May 4, 2026

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9 min read

Your Video Clips Are Failing

What if we skipped the podcast and just produced the clips?

Jim Louderback
Jim Louderback
Childhood's End

Apr 27, 2026

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8 min read

Childhood's End

Creators have arrived. It’s time to grow up too.

Jim Louderback
Jim Louderback
Who Owns Brainrot?

Apr 20, 2026

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6 min read

Who Owns Brainrot?

One TikToker's Prompt Became a Fortnite Skin. Who Gets Paid?

Jim Louderback
Jim Louderback
Your Face is a Franchise

Apr 13, 2026

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18 min read

Your Face is a Franchise

YouTube Ushers In the Digital Twin Era

Jim Louderback
Jim Louderback
THE BIGGEST CREATOR CHANNEL ACQUISITION YET

Apr 6, 2026

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16 min read

THE BIGGEST CREATOR CHANNEL ACQUISITION YET

60,000 Subscribers. Nine Figure Exit. Do The Math. AI is great for creators... at least these two!

Jim Louderback
Jim Louderback
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Inside the Creator Economy

Inside the Creator Economy

News, strategy and analysis on the creator economy, media, generative AI and more from the former GM of VidCon


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