LogoInside the Creator Economy
Login
Subscribe
LogoInside the Creator Economy

Archive

YOUTUBE KILLS THE VIRAL MONEY MACHINE

Aug 17, 2026

•

12 min read

YOUTUBE KILLS THE VIRAL MONEY MACHINE

Inside YouTube's changes to partner program eligibility: Trust and engagement beat raw views all day long.

Jim Louderback
Jim Louderback
This Is Not a Man from Nantucket Story

Aug 10, 2026

•

6 min read

This Is Not a Man from Nantucket Story

From Nantucket to Fast Company, the influencer backlash is going mainstream. Why substance beats polish, and what it means for the creator economy in 2026.

Jim Louderback
Jim Louderback
AI IS A HARSH MISTRESS

Aug 3, 2026

•

9 min read

AI IS A HARSH MISTRESS

Hank Green scaled back AI after fan backlash. Here's what we should all take away.

Jim Louderback
Jim Louderback
Steal the Video, Fake the Date, Screw the Creator

Jul 27, 2026

•

7 min read

Steal the Video, Fake the Date, Screw the Creator

A scary new way to hijack Instagram videos and blackmail creators

Jim Louderback
Jim Louderback
OPEN SAUCE CONFIDENTIAL

Jul 20, 2026

•

9 min read

OPEN SAUCE CONFIDENTIAL

What I learned at Open Sauce from LinkedIn, Twitch, Patreon, Anthropic, Mark Rober, Colin Furze and Michael Stevens

Jim Louderback
Jim Louderback
THE SLOP PURGE HAS ARRIVED

Jul 14, 2026

•

7 min read

THE SLOP PURGE HAS ARRIVED

Somewhere at Google, a machine is deleting entire media companies before lunch. Google just revealed how it works.

Jim Louderback
Jim Louderback
AN OPEN LETTER TO META

Jul 13, 2026

•

2 min read

AN OPEN LETTER TO META

On stolen likeness, buried settings, dastardly deepfakes and why creators need a seat at your table

Jim Louderback
Jim Louderback
McKinsey Just Erased Creators from the Future

Jul 8, 2026

•

7 min read

McKinsey Just Erased Creators from the Future

What McKinsey's AI-infused future of marketing looks like. Hint, creators don't even show up.

Jim Louderback
Jim Louderback
Now Your Audience Can Control You

Jun 29, 2026

•

8 min read

Now Your Audience Can Control You

Your audience doesn't want to watch you anymore. They want to buy you.

Jim Louderback
Jim Louderback
To Clone or Not to Clone

Jun 22, 2026

•

8 min read

To Clone or Not to Clone

Jay Shetty cloned himself. Tim Ferriss goes deep and narrow.

Jim Louderback
Jim Louderback
Whalar Sold. Whalar Lives. What It Means.

Jun 15, 2026

•

7 min read

Whalar Sold. Whalar Lives. What It Means.

Does the world need two Whalars?

Jim Louderback
Jim Louderback
First Reddit, Then YouTube

Jun 8, 2026

•

8 min read

First Reddit, Then YouTube

Reddit has increasingly become an AI search optimization battleground. YouTube is next.

Jim Louderback
Jim Louderback
123...10
Inside the Creator Economy

Inside the Creator Economy

News, strategy and analysis on the creator economy, media, generative AI and more from the former GM of VidCon


Home

Posts

© 2026 Inside the Creator Economy.
beehiivPowered by beehiiv