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YouTube’s Scarlet Letter

Jun 1, 2026

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7 min read

YouTube’s Scarlet Letter

YouTube begins auto-labelling AI-generated content. What could possibly go wrong?

Jim Louderback
Jim Louderback
The Silence of the Beast

May 26, 2026

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9 min read

The Silence of the Beast

It’s been awfully quiet. The natives are restless. Here’s what’s really going on in Beastland.

Jim Louderback
Jim Louderback
The Cold Water Era

May 18, 2026

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9 min read

The Cold Water Era

History has not been kind to CEOs or kings declaring themselves as the center of a new world order.

Jim Louderback
Jim Louderback
Beware the Boost Tax

May 11, 2026

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7 min read

Beware the Boost Tax

Brands Are Paying Platforms to Fix What Creators Already Built

Jim Louderback
Jim Louderback
Your Video Clips Are Failing

May 4, 2026

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9 min read

Your Video Clips Are Failing

What if we skipped the podcast and just produced the clips?

Jim Louderback
Jim Louderback
Childhood's End

Apr 27, 2026

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8 min read

Childhood's End

Creators have arrived. It’s time to grow up too.

Jim Louderback
Jim Louderback
Who Owns Brainrot?

Apr 20, 2026

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6 min read

Who Owns Brainrot?

One TikToker's Prompt Became a Fortnite Skin. Who Gets Paid?

Jim Louderback
Jim Louderback
Your Face is a Franchise

Apr 13, 2026

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18 min read

Your Face is a Franchise

YouTube Ushers In the Digital Twin Era

Jim Louderback
Jim Louderback
THE BIGGEST CREATOR CHANNEL ACQUISITION YET

Apr 6, 2026

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16 min read

THE BIGGEST CREATOR CHANNEL ACQUISITION YET

60,000 Subscribers. Nine Figure Exit. Do The Math. AI is great for creators... at least these two!

Jim Louderback
Jim Louderback
SOCIAL HARMS KIDS

Mar 30, 2026

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16 min read

SOCIAL HARMS KIDS

The courts caught up to what I’ve been saying since 2023. Social media harms kids.

Jim Louderback
Jim Louderback
PLATFORMS BEHAVING BADLY

Mar 23, 2026

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16 min read

PLATFORMS BEHAVING BADLY

Roblox wants a cut, LinkedIn wants a velvet rope, and Grammarly wanted your name without asking (or paying). Busy week for platforms that matter.

Jim Louderback
Jim Louderback
What I learned on Creator Spring Break

Mar 17, 2026

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11 min read

What I learned on Creator Spring Break

My SXSW 2026 dispatch: who wins, who loses, and who's already gone.

Jim Louderback
Jim Louderback
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Inside the Creator Economy

Inside the Creator Economy

News, strategy and analysis on the creator economy, media, generative AI and more from the former GM of VidCon


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