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The Deal That Isn’t Done (yet)

Sep 29, 2025

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12 min read

The Deal That Isn’t Done (yet)

TikTok’s New Deal - a partial sale, a fractured future, and a lot of unanswered questions.

Jim Louderback
Jim Louderback
YouTube Boils the Ocean

Sep 22, 2025

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18 min read

YouTube Boils the Ocean

30 new features, one giant power play. What creators and brands need to know about the strategy behind the splash.

Jim Louderback
Jim Louderback
YouTube’s Evil Twin

Sep 15, 2025

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13 min read

YouTube’s Evil Twin

The “Hispanic Tax” backlash dents YouTube’s open-for-all image.

Jim Louderback
Jim Louderback
Going Mobile With MrBeast

Sep 8, 2025

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14 min read

Going Mobile With MrBeast

MrBeast’s surprising plan to launch a mobile phone network in 2026.

Jim Louderback
Jim Louderback
Pixels, Pitchforks, and Panic

Sep 2, 2025

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11 min read

Pixels, Pitchforks, and Panic

YouTube tweaks video quality, the internet melts down. Here’s why the tempest truly matters.

Jim Louderback
Jim Louderback
Abba.  Ed Sheeran.  AI.

Aug 25, 2025

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11 min read

Abba. Ed Sheeran. AI.

Inside the Secret Epidemic Sound Creator Summit

Jim Louderback
Jim Louderback
The Vanishing Clicks

Aug 18, 2025

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11 min read

The Vanishing Clicks

When it comes to traffic, Google isn’t a partner anymore. It’s a competitor. Creators banking on search need to master AI-driven SEO before the floor drops out.

Jim Louderback
Jim Louderback
The $1B Lesson for Creators

Aug 11, 2025

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11 min read

The $1B Lesson for Creators

Tentpole success doesn’t necessarily lead to industry health

Jim Louderback
Jim Louderback
The Engagement Illusion

Aug 4, 2025

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12 min read

The Engagement Illusion

The rise of small, trusted creators is upending traditional brand messaging as AI poisons the well

Jim Louderback
Jim Louderback
Creator Economy Forecast

Aug 2, 2025

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11 min read

Creator Economy Forecast

19 trends reshaping the creator world over the next 18 months.

Jim Louderback
Jim Louderback
Are You Fundable or Just Famous?

Jul 28, 2025

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12 min read

Are You Fundable or Just Famous?

Top VC Explains How You Can Raise Money for Your Creator Startup

Jim Louderback
Jim Louderback
Mopping Up YouTube's Slop Flop

Jul 14, 2025

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11 min read

Mopping Up YouTube's Slop Flop

What we can learn from YouTube redefining "repetitious content".

Jim Louderback
Jim Louderback
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Inside the Creator Economy

Inside the Creator Economy

News, strategy and analysis on the creator economy, media, generative AI and more from the former GM of VidCon


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