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$13 Billion. One Law. Big Problem.

Mar 9, 2026

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11 min read

$13 Billion. One Law. Big Problem.

TikTok’s #1 market just banned its youngest users. And TikTok Shop generated $13 billion there last year.

Jim Louderback
Jim Louderback
When Your Editor Becomes a Day Trader

Mar 2, 2026

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12 min read

When Your Editor Becomes a Day Trader

MrBeast’s editor, a prediction market, and a $20K fine. This is just the beginning.

Jim Louderback
Jim Louderback
More Candy Crush than Netflix

Feb 23, 2026

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17 min read

More Candy Crush than Netflix

$13.8 billion, 660 million viewers, and it's just getting started.

Jim Louderback
Jim Louderback
YouTube’s Hidden Monopoly

Feb 17, 2026

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16 min read

YouTube’s Hidden Monopoly

YouTube becomes the world’s biggest content buyer without ratings and box office failures.

Jim Louderback
Jim Louderback
Arbitraging Authenticity

Feb 9, 2026

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13 min read

Arbitraging Authenticity

A look at the future of sports and fans, inspired by last week’s Super Bowl and the IAB’s annual ALM meeting

Jim Louderback
Jim Louderback
TRUST RISES, KPIs CRASH

Feb 2, 2026

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12 min read

TRUST RISES, KPIs CRASH

Why the “Trust Graph” will eclipse the Social Graph in 2026.

Jim Louderback
Jim Louderback
DECODING YOUTUBE 2026

Jan 26, 2026

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15 min read

DECODING YOUTUBE 2026

What Neal Mohan was really saying in his blog post about 2026 priorities

Jim Louderback
Jim Louderback
Foolish Algorithms

Jan 19, 2026

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13 min read

Foolish Algorithms

Did TikTok Just Kill the Influencer? Inside their 2026 Trend Report

Jim Louderback
Jim Louderback
Creepy 2026 Signals and 1BFS Takeaways

Jan 14, 2026

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14 min read

Creepy 2026 Signals and 1BFS Takeaways

The creepy signals that will define the creator economy in 2026 and beyond - plus a 1 Billion Followers Summit recap

Jim Louderback
Jim Louderback
10 Trends to Rule 2026!

Jan 5, 2026

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13 min read

10 Trends to Rule 2026!

How The Beast joins Baby Shark, Disappointing Microdramas and the opportunities in AI Slop. SUBHEAD

Jim Louderback
Jim Louderback
TikTok Deal Done (almost)

Dec 19, 2025

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8 min read

TikTok Deal Done (almost)

15 Questions for TikTok, Larry Ellison and Show Chew

Jim Louderback
Jim Louderback
Disney Does It Again

Dec 15, 2025

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15 min read

Disney Does It Again

Disney and OpenAI Change Fandom Forever - Echoes of Maker Studios?

Jim Louderback
Jim Louderback
...
Inside the Creator Economy

Inside the Creator Economy

News, strategy and analysis on the creator economy, media, generative AI and more from the former GM of VidCon


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