Jim Louderback writes this newsletter and previously ran VidCon, Revision3, and PC Magazine.
Oct 5, 2026
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9 min read
The third wave of creator businesses is here. But who will win, and how many will survive?
Sep 28, 2026
8 min read
YouTube, TikTok, LinkedIn and Meta are all evolving similarly... Just like crabs.
Sep 21, 2026
Is VidCon Dead? What the Lions Merger Really Means
Sep 14, 2026
4 min read
Why Creators Alone No Longer Fill an Event in 2026.
Sep 8, 2026
5 min read
Running local video models is no longer a dream.
Aug 31, 2026
More than I expected and less than we deserved.
Aug 24, 2026
7 min read
YouTube gave creators more ways to earn. Then it changed the rules completely.
Aug 17, 2026
12 min read
Inside YouTube's changes to partner program eligibility: Trust and engagement beat raw views all day long.
Aug 10, 2026
6 min read
From Nantucket to Fast Company, the influencer backlash is going mainstream. Why substance beats polish, and what it means for the creator economy in 2026.
Aug 3, 2026
Hank Green scaled back AI after fan backlash. Here's what we should all take away.
Jul 27, 2026
A scary new way to hijack Instagram videos and blackmail creators
Jul 20, 2026
What I learned at Open Sauce from LinkedIn, Twitch, Patreon, Anthropic, Mark Rober, Colin Furze and Michael Stevens
Jul 14, 2026
Somewhere at Google, a machine is deleting entire media companies before lunch. Google just revealed how it works.
Jul 13, 2026
2 min read
On stolen likeness, buried settings, dastardly deepfakes and why creators need a seat at your table
Jul 8, 2026
What McKinsey's AI-infused future of marketing looks like. Hint, creators don't even show up.
Jun 29, 2026
Your audience doesn't want to watch you anymore. They want to buy you.
Jun 22, 2026
Jay Shetty cloned himself. Tim Ferriss goes deep and narrow.
Jun 15, 2026
Does the world need two Whalars?
Jun 8, 2026
Reddit has increasingly become an AI search optimization battleground. YouTube is next.
Jun 1, 2026
YouTube begins auto-labelling AI-generated content. What could possibly go wrong?
May 26, 2026
It’s been awfully quiet. The natives are restless. Here’s what’s really going on in Beastland.
May 18, 2026
History has not been kind to CEOs or kings declaring themselves as the center of a new world order.
May 11, 2026
Brands Are Paying Platforms to Fix What Creators Already Built
May 4, 2026
What if we skipped the podcast and just produced the clips?
Apr 27, 2026
Creators have arrived. It’s time to grow up too.
