Jim Louderback writes this newsletter and previously ran VidCon, Revision3, and PC Magazine.
Jun 22, 2026
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8 min read
Jay Shetty cloned himself. Tim Ferriss goes deep and narrow.
Jun 15, 2026
7 min read
Does the world need two Whalars?
Jun 8, 2026
Reddit has increasingly become an AI search optimization battleground. YouTube is next.
Jun 1, 2026
YouTube begins auto-labelling AI-generated content. What could possibly go wrong?
May 26, 2026
9 min read
It’s been awfully quiet. The natives are restless. Here’s what’s really going on in Beastland.
May 18, 2026
History has not been kind to CEOs or kings declaring themselves as the center of a new world order.
May 11, 2026
Brands Are Paying Platforms to Fix What Creators Already Built
May 4, 2026
What if we skipped the podcast and just produced the clips?
Apr 27, 2026
Creators have arrived. It’s time to grow up too.
Apr 20, 2026
6 min read
One TikToker's Prompt Became a Fortnite Skin. Who Gets Paid?
Apr 13, 2026
18 min read
YouTube Ushers In the Digital Twin Era
Apr 6, 2026
16 min read
60,000 Subscribers. Nine Figure Exit. Do The Math. AI is great for creators... at least these two!
Mar 30, 2026
The courts caught up to what I’ve been saying since 2023. Social media harms kids.
Mar 23, 2026
Roblox wants a cut, LinkedIn wants a velvet rope, and Grammarly wanted your name without asking (or paying). Busy week for platforms that matter.
Mar 17, 2026
11 min read
My SXSW 2026 dispatch: who wins, who loses, and who's already gone.
Mar 9, 2026
TikTok’s #1 market just banned its youngest users. And TikTok Shop generated $13 billion there last year.
Mar 2, 2026
12 min read
MrBeast’s editor, a prediction market, and a $20K fine. This is just the beginning.
Feb 23, 2026
17 min read
$13.8 billion, 660 million viewers, and it's just getting started.
Feb 17, 2026
YouTube becomes the world’s biggest content buyer without ratings and box office failures.
Feb 9, 2026
13 min read
A look at the future of sports and fans, inspired by last week’s Super Bowl and the IAB’s annual ALM meeting
Feb 2, 2026
Why the “Trust Graph” will eclipse the Social Graph in 2026.
Jan 26, 2026
15 min read
What Neal Mohan was really saying in his blog post about 2026 priorities
Jan 19, 2026
Did TikTok Just Kill the Influencer? Inside their 2026 Trend Report
Jan 14, 2026
14 min read
The creepy signals that will define the creator economy in 2026 and beyond - plus a 1 Billion Followers Summit recap
Jan 5, 2026
How The Beast joins Baby Shark, Disappointing Microdramas and the opportunities in AI Slop. SUBHEAD
